Keith is a dynamic customer experience designer and creative director with expertise in crafting innovative, customer-centered solutions for start-ups, large enterprises and agencies. The journey leading creative teams has equipped him with a deep understanding of UX strategy, creative direction, brand development, design methodologies, and agile product development in B2B/B2C SaaS and digital platforms.
Areas of expertise
Define and communicate a design vision that aligns with business goals, influence strategic decisions with customer-centered insights, and foster a design-driven culture across the organization
Drive the end-to-end design strategy and execution for B2C and B2B software products and services
Guide collaboration with engineering, delivery, and business teams to deliver customer-first solutions
Direct and review design workstreams and processes to ensure impactful and unified design execution
Build, lead, and mentor teams of designers, researchers, content strategists and copywriters
Create career development paths and hiring strategies to scale the product/UX team
Lead key initiatives that improve usability, customer engagement, and overall product design quality
Experience
Keith’s career has traversed though printing, advertising, branding, digital media design, PR and SaaS product development sectors. He’s had privilege of working for organizations like Apple, Arnold Worldwide and Sapient Nitro on brands such as Verizon, Cigna and Coke.
Interests
Family & friends, music, cooking, beautiful places & spaces, outdoor activities, gardening, fishing, woodwork, storytelling, new experiences and working with collaborative people.